» Forget Brainstorming
20100727 @ 1346
Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output: the same number of people generate more and better ideas separately than together.
None of us are as dumb as all of us.
(via @fritinancy)
I feel vindicated since I have always, and will forever, absolutely loath brainstorming.
Teachers, it just doesn’t fucking work.
I’m sold, tell the people who tell us it is a required component of our classes…
